Building Consistency Across One of the UK’s Largest Automotive Protection Businesses

Working closely with Car Care Plan’s marketing team, we developed strategic brand foundations that ensured new products and services were positioned clearly, consistently and with the credibility required to engage both consumers and major automotive partners.

We created distinctive product and service names designed to stand out in a competitive market while aligning with Car Care Plan’s wider brand architecture and long-term commercial objectives.

Through research and strategic thinking, we refined how Car Care Plan’s products were presented to the market, helping strengthen trust, improve differentiation and communicate value more effectively to customers and partners.

We designed and evolved visual identities that reflected the quality of Car Care Plan’s products, creating recognisable, professional brands that could be applied consistently across every customer touchpoint.

To ensure consistency across a growing organisation, we developed comprehensive brand guidelines that provided clear direction for the application of each brand across print, digital and partner communications.

From consumer-facing literature to dealer sales collateral, we designed brochures that balanced regulatory accuracy with engaging, easy-to-understand content, helping customers and partners clearly understand each product offering.

We produced a wide range of sales materials that equipped dealership networks and business partners with professionally designed resources to communicate product benefits with confidence and consistency.

Working alongside the marketing team, we created integrated campaigns that supported new product launches, seasonal promotions and ongoing marketing activity across multiple brands and audiences.

Video became an important part of our partnership, with Oslo producing promotional films, product explainers, internal communications and milestone content that helped engage both customers and employees. Most recently, we were selected to produce Car Care Plan’s 50th Anniversary film.

We developed creative assets that strengthened internal engagement, helping communicate business updates, celebrate achievements and reinforce company culture across the organisation.

From point-of-sale materials to showroom graphics and promotional displays, we created marketing assets that helped automotive retailers present Car Care Plan products professionally and consistently at the point of purchase.

Supporting one of the UK’s largest automotive retail networks, we produced bespoke marketing materials tailored to dealer groups, manufacturers and partner brands, ensuring consistent communications while accommodating individual requirements.

Over an eight-year partnership, Oslo became an extension of the Car Care Plan marketing team, delivering responsive creative support across hundreds of projects while maintaining consistency, quality and efficiency across the organisation.

As the number of products, partners and campaigns grew, we helped maintain consistency through ongoing brand governance, ensuring every asset aligned with established standards and reinforced the quality and professionalism of the Car Care Plan brand.